Hey – Are Your Sales and Marketing Materials Fridge Worthy?

OK – don’t laugh! When my friends come over to my house, the first place they head to is the fridge. And nooooo – it isn’t for the food either! (although I AM a fabulous cook)

They are STARING at all the cool quotes, cards, offers and important things or people that I want to remember and have in my radar. All attached with a fabulous magnet of course. (REALLY – it’s a position of honor!) And people LOVE looking at it! I often advise my clients that ANY sales and marketing materials they’re creating had better be FRIDGE WORTHY. (or puh-lease – DON’T show them to me) But alas, most of the sales and marketing pieces that I see out there are only… GARBAGE WORTHY.

Why? Well here are a few for starters:

o It’s all about you, you, you

o Boring, stuffy, corporate pictures

o Waaaaaay too much information

o No benefits

o You look like the competitor that you’re jealous of

o It looks cheap

Why spend all that money on graphic designers, printers and postage (and not to mention the time and energy) if you’re going to produce something that makes your customers YAWN???? The NUMBER ONE RULE You Need To Never Forget. Remember Lady – customers buy when they feel a powerful EMOTION. We don’t buy when we’re bored (boredom makes us head to the fridge for a different reason!) We don’t buy when everything looks the same. We ONLY BUY when it FEELS like a Fridge Worthy Event/Product or Service. So my Diva Dare for you? Ask yourself this question. What emotion are you creating in your customers right now? Are they yawning? Or are they glued to the FRIDGE??

Love From Your Bossy Sales Diva,

Kim