Affiliate Marketing For Newbies – What’s the Difference Between Sales and Marketing?

Like all forms of online marketing, it is unfortunate that there is a stigma that comes attached to Affiliate Marketing when someone is first introduced to it. On the surface, it sounds just like every other scheme aimed at cheating the honest out of their hard-earned dollars. There is a difference between Marketing and forcing someone to look at something and the earlier that Affiliate Marketing beginners can differentiate between the two, the faster they can expect that first unexpected sale standing triumphantly in their online account.

To remove this stigma, let’s try understanding just what it means to be a Marketer. Forget that we’re doing this affiliate thing for a moment. What do think it means to be a Marketer? In all truth, if you’ve never studied the subject then there’s no shame in admitting that you might not know the first difference between sales and marketing, say. I sure don’t; my background is in Science. I pursue Affiliate Marketing as a business I run on the side. But anyway, back to the definition.

When you think of a salesperson, the first thing that comes to mind is that fake, pushy person you always want to avoid. They try to persuade you that the thing they’re trying to sell is the next best thing since sliced bread. Ultimately, they’re trying to make you buy something that you don’t want. A marketer on the other hand has a completely different job.

A marketer is given a product and their job is to analyse what kind of person would most like to purchase and use the product. They perform analysis on societal demographics most relevant to the product. For example, if the product is something physical and needs shipping, then the marketer has to take into account the costs related to it and the chance someone living further out might want to buy it compared to the relative probability that someone living close may buy it. Basically, they help solve people’s problems by matching them up with products they may want to buy.

This may come as a revelation to those of you who often associated sales and marketing as the same thing. It’s so commonly uttered within the same phrase by college students or university graduates, for example, “I just graduated from university with a Bachelor of Business, majoring in sales and marketing”. Oh you poor thing, we immediately think. You’re going to become one of the shunned and despised in society, along with the politicians and other people who put on a mask everyday because their occupation requires them to.

I’m not a salesperson, so I’m in no place to criticise what it’s like to be one. All I can say is that marketing if a noble profession and an interesting hobby. The plain fact is, anyone who likes or is good at understanding people, anyone who is able to show empathy or anyone who is able to draw people in with their positive nature have the potential to excel as marketers. That is why Affiliate Marketing is such a popular avenue to make money online; as long as you are “human”, you can do it.