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Hey – Are Your Sales and Marketing Materials Fridge Worthy?

OK – don’t laugh! When my friends come over to my house, the first place they head to is the fridge. And nooooo – it isn’t for the food either! (although I AM a fabulous cook)

They are STARING at all the cool quotes, cards, offers and important things or people that I want to remember and have in my radar. All attached with a fabulous magnet of course. (REALLY – it’s a position of honor!) And people LOVE looking at it! I often advise my clients that ANY sales and marketing materials they’re creating had better be FRIDGE WORTHY. (or puh-lease – DON’T show them to me) But alas, most of the sales and marketing pieces that I see out there are only… GARBAGE WORTHY.

Why? Well here are a few for starters:

o It’s all about you, you, you

o Boring, stuffy, corporate pictures

o Waaaaaay too much information

o No benefits

o You look like the competitor that you’re jealous of

o It looks cheap

Why spend all that money on graphic designers, printers and postage (and not to mention the time and energy) if you’re going to produce something that makes your customers YAWN???? The NUMBER ONE RULE You Need To Never Forget. Remember Lady – customers buy when they feel a powerful EMOTION. We don’t buy when we’re bored (boredom makes us head to the fridge for a different reason!) We don’t buy when everything looks the same. We ONLY BUY when it FEELS like a Fridge Worthy Event/Product or Service. So my Diva Dare for you? Ask yourself this question. What emotion are you creating in your customers right now? Are they yawning? Or are they glued to the FRIDGE??

Love From Your Bossy Sales Diva,


Important Factors That Come Into Play When Hiring Sales And Marketing Services

Are you planning to start up a new business? Are you looking for an option to improve the productivity and profit ratio of your company? If so, looking for sales and marketing services is very important. When you are starting a business, you should know the fact that marketing plays an important role in the success and growth of it. Therefore, if you are not focusing on these aspects during the initial stages of your company, you may not able to sustain in the market for a long time. As marketing plays an important role in improving the brand name and reputation of the company, it is very important to use the right strategies. When you are using marketing strategies for your business, it is very important to select the right ones considering the type of business you run. Moreover, it is should be suitable for the changing trends.

When you are looking for sales and marketing services, it is very important to make sure that you are selecting a service provider, which can understand your needs and provide you different solutions according to it. These experts should also perform various researches and advertise your business for boosting the sales. The company you are dealing with should also understand the needs of the customers as well as their behavior and find ways for satisfying them. The sales and marketing strategies used by these companies should also create a value for the customers as well as help your company to build a good rapport with them.

If you are selecting an expertise company, make sure they are specialized in some of the important arenas such as pre sales support, distribution, product development, pricing, product promotion, customer relationship management etc. Although, you will be able to find many companies that claim to offer the best marketing service, selecting the right one should be done with proper care. Before making a final decision, make sure the company has a good reputation and ranking in the market. Moreover, you should also know about the quality of the services provided by the company by performing a through background research on them.

A good sale and marketing service will study the type of business you run and provide different effective marketing strategies that can improve the production as well as sales. Looking for a company that is also specialized in audit support is also very important. This can help you to get rid of the hassles and stress that you have to face during the taxing period.

It does not matter what type of business you run or what products and service you provide through it, hiring a good marketing company is very important for your future growth and development. Incase, if you are not able to find a good marketing company in your area, researching on the internet could be the best option for you. When you are looking online, you will be able to find more information on the company you select.

Sales and Marketing: Partners In Crime – And Company Success

The sales and marketing team share a common goal: generate new business and keep existing business coming back. OK, so that’s two goals, but the idea being sales and marketing need to team up and work as a well oiled machine. The fact of the matter is that two hands are better than one. Below are some tips on how sales and marketing can support each other to achieve success:

1. Put Yourself in Their Shoes
Take some time to shadow a colleague in the marketing department and vice versa. Really pay attention to what they do to generate leads for you. Ask if you can help with an upcoming project. Show that you are willing to learn. You will develop an appreciation for your marketing department, and they will greatly appreciate the help.

2. Take the Time to Give Them Your Feedback
Marketers love data. If you can provide feedback, both positive and negative, you will help your marketing team provide better leads. Ask them what data they would like to see-both positive and negative. Then use your resources do record information in each prospect’s file.

3. Share, Share, Share!
Help your marketing department by sharing the content that they create. Every sales person should be using social media, especially LinkedIn, so help spread the word! You will benefit yourself too, by attracting more leads, and your customer base will be happy to see you excited and involved!

4. Help Create Content
Get excited when asked to contribute to content marketing. It is an opportunity to expand and improve your pipeline with new leads, build your reputation and show customers that you are knowledgeable and experienced.

5. Work Every Single Lead
Look at every lead as an opportunity. Perhaps they won’t be your largest customer, but they could be a great fit for affiliate or partner marketing

6. Keep Customers Happy
According to Mike Volpe, VP of Marketing at HubSpot, it is essential to keep your customers happy. There is still nothing more powerful than a referral and positive word of mouth.