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Sales and Marketing Graphics Packages

Every site needs some amount of graphics to attract the attention of the users. Banners, icons, badges, and other attention getting graphics can be expensive if bought separately. The Mega Sales Graphics Pack tries to provide the most common types of graphics used for most sales and marketing web pages. The site is divided into three sections, eCover designer, squeeze pages, and the main graphics package.

The eCover Designer plugs into Photoshop® version 6+ your ready to create software box covers, eBook covers, membership cards, or CD covers. The eCover Designer plugin includes:

  • FREE Software updates for 1 Year
  • 39 x Software Box Templates in jpeg and PSD formats (blank & with text) to create professional looking software boxes for your own software applications.
  • 31 x eBook Cover Templates in jpeg and PSD formats (blank & with text) to give your ebooks a professional looking touch.
  • 13 x Membership Card Templates in jpeg and BPM formats (blank & with text)
  • 100+ CD & DVD Case Templates in jpeg and PSD formats (blank & with text)
  • Plus over 1000 sales graphics to use with your covers

Squeeze Page Templates -simply load the pages in your favorite HTML editor, change the HTML for your autoresponder and you are finished. Custom squeeze pages can quickly add costs that hurt your bottom line, get 50 templates for a fraction of the cost to build your mailing lists. Squeeze pages are often used when a full website is overkill, their purpose is simple -generate leads for your products and marketing efforts.

  • 6 Basic Squeeze Page Templates (Jpeg)
  • 19 x Squeeze Page Templates with opt-ins (Jpeg & PSD)
  • 6 x Video Squeeze Page Templates (Jpeg & PSD)
  • 12 x Squeeze Page Templates (Jpeg & PSD)
  • and more squeeze page templates in jpeg

Stock photos are very expensive, and at times hiring a private designer is too. The Sales and Marketing Graphics Package comes ready to please with over 6,500 ready to use royalty free graphics.

  • Bonus & New Graphics – It’s good to call attention to each special bonus or new product you offer.
  • Over 150 People Photos – Having people graphics on your sales pages makes your pages pop with enthusiasm and personality.
  • High Quality Opt-In Templates – Choose from over 30 customizable opt-in templates in jpeg format with 4 editable PSD files included.
  • Money & Credit Card Graphics – Popular with internet marketing, forex, or stock related sites.
  • Customer Testimonial Graphics – Testimonial text header graphics.
  • Over 180 Food Photos – Spice up your articles and products with these mouth watering food photos. Popular in both cooking niches and health.
  • Animated Buttons
  • Over 280 Guarantee Graphics -It’s always a good idea to offer some sort of guarantee on your product sales pages.
  • Icons, bullet points, check marks, banners, “Try It”, and Ebook & CD Cover Template Designs

Every lucrative marketer and webmaster knows a sales page with intriguing graphics grabs more attention and generates more sales. Often web users will hit the back button on poorly made sites, sites that do not catch their attention. In the world of business and marketing presentation does matter! Start making a good first impression to your users today.

How to Bridge the Gap Between Sales and Marketing

In the organizational structure of most businesses, there’s a marketing department and a sales department. While this separation of activities may be necessary for reporting reasons, it often leads to confusion and tension between the two.

Marketing has a broad agenda in its responsibility to the business. This agenda includes:

  • Branding
  • Advertising
  • Lead Generation
  • Web content
  • Market research
  • New product development
  • Social media

Sales, on the other hand, has a specific focus. Salespeople are charged with cultivating customer leads, qualifying those leads, managing a sales pipeline, and remaining focused on the key touch-points that move a general inquiry to a qualified lead to a buying customer.

Regardless of the difference in scope, both sales and marketing share the same objectives: satisfying customers and growing revenue for the business. So it’s essential for businesses to close the gap between the two departments – enabling them to work more efficiently toward these common goals.

Here are tips for bridging the gap between marketing and sales:

Start speaking the same language. In your organization, is there common agreement on what constitutes a “lead”? More importantly, does everyone agree on the definition of a “qualified lead”? Make sure a consensus exists on these critical terms, then focus your marketing activities on developing comprehensive target customer profiles and gathering information on key decision-makers within the target audience. If sales pursue individuals who lack the power to buy, their efforts are wasted and they end up distrusting the marketing team that sent them down the wrong path in the first place.

Create a jointly developed plan. Amazingly, many companies spend vast amounts of time and effort creating a strategic plan but never get input from their sales departments. Who else has more intimate knowledge and front-line experience of the customer than your sales team? A more effective approach involves sales and marketing creating a sales funnel plan that lays out every step of their customers’ buying process and details the best ways to reach out and influence those customers.

Measure activities and results. Encourage sales and marketing to revamp their analytics and to develop agreed-upon metrics that accurately measure the outcomes of the marketing and sales process.

Invite marketing staff to “walk a mile” in the sales team’s shoes. Often, tensions between sales and marketing arise from a simple misunderstanding of how a salesperson operates. One solution to this problem is to have members of the marketing team (from the top executive on down) spend a day or week with sales reps. See how they make contact with customers, develop leads, follow up on calls, etc. There’s probably no better way to learn just what information salespeople require as they work to influence the buying process.

It’s worth emphasizing the depth of customer knowledge a good sales rep has. They know what works with targeted customer and what falls flat. Within your organization, it should be made easy for sales to share this vital information with marketing and, armed with this knowledge, for marketing to give sales every tool possible to succeed in the field.

Patient Sales and Marketing

Sales and marketing is a waiting game where timing and preparedness are more important than your slick pitch!

Have you ever wondered about the main complaint of the average person with regards to sales and marketing? It is that too often we, as professionals, simply regurgitate a whole bunch of facts and figures about how great we are and how you should buy my product or service. Sales used to be the real villain as portrayed by the endless stereotypes of “snake oil salesmen” and the like in our social consciousness but now marketing has come to the fore of being just as criticized by the general public. As a society we are inundated by commercial messaging telling us to buy this or that and for the most part it is something that is ignored at best and reviled at worst.

How can you turn the tables in this climate of perceived hostility that customers now have against being sold to or marketed to? The answer is to be less active and more passive. Even the phrase “selling to” or “marketing to” points to the direction of the problem: we feel that by making strenuous and persistent efforts we can convince someone to do something that they would not otherwise do. The truth of the matter, however, is that people do what people want to do. Have you figured that out yet? All you can do, then, is to make yourself available and make each interaction count.

I am not advising that you stop selling or marketing to your customers. Rather, continue to persist in refining your message and communicating directly to customers about their needs and how you can help them. Then move on and spread the message without expecting or trying to force a response. What you will find is that customers who are interested will let you know, will ask questions and will themselves become involved in the process of buying from you. Along the way, your focus should be to maintain your posture and get to know and educate your customers without being the slightest bit aggressive or demanding. Don’t you hate being forcefully sold to yourself? Then why is it that we treat our customers as if they are any different from ourselves?

Patient sales and marketing does not mean that you let the customer run the process. Rather, what you are waiting for is for them to become genuinely engaged. If a customer asks about your product or service then don’t just give them the information and send them on their way but rather seek to understand their situation and motivations. Each step of the sales and marketing process, each conversation you have with your customer should be about building a relationship. Both the customer and yourself will figure out after a few conversations whether or not you are a fit for each other naturally. Instead of trying to impress your customer with how good your product or service is, impress how much you care about them and what you do.

Focus on being a consummate professional. After each interaction make sure your customer comes away feeling satisfied that they have been able to express themselves and that they were heard and that they matter. This is the real art of sales and marketing, to be available to help facilitate your customer in every reasonable way. It is because you perceive a need of theirs that you can fulfill that you are involved in developing a rapport with them, not just to sell them something. When you can genuinely convey that feeling, customers will learn to trust you and will return to you again and again. Your job is to enable them to see your vision by being approachable and interacting with them meaningfully.

At the end of the day it is the customer who decides whether or not he or she is interested in your product or service and whether or not they are interested in you. If you just accept that fact at face value it will relieve you of the stress of trying to persuade people to do this or that and be left wondering why they resist or ignore you. Rather, create the right environment for your customers to interact with you and keep connecting with more people. Soon enough you will develop interest into conversations into leads into sales. Use kid gloves when dealing with customers – handle them with the utmost care and respect. That is what will pay off in the long run and now how good your product or service is. There may be other companies that offer what you do but only one you!

“The hearts of people are like wild beasts and attach themselves to whoever loves and trains them.” – Proverb