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Sales and Marketing – Know and Apply The Separate But Equal Ideology

Honest to Goodness Sales and Marketing

The best sales and marketing happens when you are honest.

Here are the top 3 reasons why you should make sure you are meticulously principled in all of your sales and marketing activities:

1) Passion

People marvel at how the gifted sales or marketing professional effortlessly communicates benefits and value while spellbinding customers and compelling them to act. Imagine a bottled up monster inside of you and every other top sales and marketing professional, a monster that just wants to leap out of you and make your customer listen to what you are saying. Why? Because it is that good. Why? Because you know that your product or service is going to help your customer immeasurably. Why? Because you have been principled in all of your communications and dealings with them.

Principles lead to power, inner power. The power of conviction and of doing what is right will always overcoming the willy-nilly and wishy-washiness of secret agendas, distorted sales and marketing and seeking to mislead customers even in the slightest. Just don’t do it. It doesn’t work. If you do it, stop it. Change and let real success come into your life, success that is built and bred on honesty and fair play and creates a snowball of business that will grow and grow until it grows out of control. Start by telling the truth and making sure the customers knows exactly what they are getting.

2) Credibility

If you are a proverbial “snake oil” salesman – and I don’t know what that means either although I am sure you have heard that expression too! – then don’t worry about this one. If you sell a low-cost commodity in a transactional sale where you will probably never see your customer again then you can pass this bit of advice over. If you are more interested in “one offs” than establishing long-term relationships then skip this and read ahead. This point does not apply to a hawker in a crowded bazaar or a fly-by-night spammer on the Internet for that matter.

However, if you are interested in establishing real and long-term relationships with people in general and your customers specially then read on. There are 3 keys to a business relationship from a customer perspective and these are price, need and trust. The first 2 lie in the hands of the customer more or less but the last depends in a big way on you. Be honest so that your customers learn to trust you. Do what you say, be predictable and forthright. If you find yourself starting to play mind games then stop. It is not worth it. You don’t want that and neither does your customer.

3) Karma

What goes around comes around. You’ve heard that, haven’t you? Do you believe it? Well, chances are that you have experienced it in real life, not once but many times. All great religions speak of the law of sowing and reaping and most every successful person falls back on this as one of the cardinal rules of getting ahead in life. Perhaps you are not into “psycho-spiritual” mumbo-jumbo but here is a thought: why not give it a try? Why? Because it is the right thing to do. Why? Well, why not? From a practical perspective people – your customer included – are more likely to treat you right if you treat them right, right?

The parable of an enterprise built on good values is like a building made on a solid foundation. Examples of “shoddy workmanship” abound in the world of building and architecture as well as every other human endeavor. You will find countless people “shooting for the top” who are too busy to “cross their t’s” and “dot their i’s” along they way. Donald Trump once said that when he sees a car dealership with dirty cars he sees a loser. Think about it: if you run your sales and marketing activities in a haphazard fashion without integrity and honesty, how can you expect to build a world class enterprise? Sure, it is sometimes harder but in the long terms it is much easier, trust me.

The little things sometimes pay the biggest rewards so be unscrupulously scrupulous always!

Sales And Marketing – What Is The Difference And How It Affects Your Home Based Business

Sales and marketing are terms that often travel together and many assume they mean the same thing. They are not.

Let’s start with a fishing analogy.

In fishing, marketing would be the act of chumming -or throwing bits of fish-friendly food over the side of boat to attract fish. You would do some research so you know which bits will attract the particular fish you are interested in. This could include the size and flavor of the cumming bits and even which side of the boat or time of day you toss them in. This is marketing. The act of attracting the desired catch.

Sales is the lure with the gleaming hook on it that is cast out among the desired fishes. It’s brash, often obviously artificial and there is no better analogy for sales than the hook. It is cast over and over and reeled in, temptingly and tantalizingly in front of the unsuspecting fish.

There is honor in both methods.

The Marketer uses carefully gathered information in symphonic execution to draw his customer in. First as a casually interested prospect, then as an engaged investigator and finally as a customer and, if he is wise, a raving fan. The Marketer’s goal is to gently message the prospect into being a customer in such a way that he’s convinced it was his idea to make the purchase.

The Salesman thinks on his feet. He understands different personalities and what motivates them and he figures it out within minutes if not seconds of meeting the prospect. He deftly interrogates and finds the pain of his prospect and immediately morphs his product or opportunity into the perfect solution.

Why This Matters To You

If you have a home based business, especially a network marketing or MLM business, chances are your upline expects you to be a salesman. Friends and family, circle of influence, paid leads and anyone netted in the “3 foot rule” all require selling to close the deal. You have a window of a minute or two to make it happen and if you don’t do it right you likely poison the well forever.

Selling is a craft that can be learned like any other but most scripts are one dimensional and if you haven’t learned what’s between the lines your close rate will be minimal. The good news is that there are plenty of books, audios and live courses that teach the art of selling. The bad news is that most new network marketers grow weary of being battered by NO long before they master it.

Marketing is more subtle. It attracts prospects to you and allows you to gently present yourself and you product over time. It allows them to grow familiar with you and build trust and by the time the process matures the close is seamless and painless. It more readily builds raving fans and virtually eliminates buyer’s remorse. Marketing also requires study and dedication but is easier to master than full frontal selling.

Both sales and marketing are essential to a successful business and understanding and eventually mastering both need to be part of your journey.

Where Are You In The Cycle?

Most home business and network marketers get the “cart ahead of the horse” by plunging into a business first and trudging through the process of mastering sales and marketing later. Don’t feel bad if this is where you are in the cycle. It’s common and it’s manageable.

Start now by investing in books, audios and coaching to teach you the fundamentals and plug into a mastermind group to help you hone your new skills. Nobody fell from the sky knowing these skills and you simply have to resolve yourself to make the commitment to success.