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The Melding of Sales and Marketing

Although it may appear at times as though marketing and sales are at odds with each other, the two business functions actually share synergy, possible even a symbiotic type of relationship. One’s energy feeds the other. One thing is for certain, both are important and neither can survive without the other. Becky Carroll at Customers Rock says “The goal is to understand the customer so deeply that everyone wins: sales+marketing and the customer. Only then will a relationship have any chance of taking hold and growing to meet the needs of both company and customer.”

Trouble often erupts between sales and marketing people in the absence of good communication channels. Sharing strategy and tactics within any organization is often vital, and is no less so in the supposed customer-centered gap between sales and marketing functions. Many times, it is a matter of egos getting in the way. Marketing feels that it is all about them and salespeople feel the same way. The truth of the matter is, marketing generates prospects and warms-up the marketplace, preparing the way for salespeople to answer questions and close the deals! Feedback from each is often critical to the success of the other. A clear line of communication is necessary for the business to function and grow most effectively.

For many individual entrepreneurs and smaller companies, the marketing and sales functions may be handled by the same person, possibly the business owner herself. In either instance, all marketing ideas and strategy are executed and followed-up upon by the same person. In this case, plan adjustments and resulting feedback can happen in real time, allowing for rapid adjustments to market conditions and customer preferences. Larger companies however, require an adjustment to their infrastructure to enable the best performance. In either case, there must be a change in the thinking process.

Lewis Green offers an idea he calls “melding,” where physical, intellectual and conversational barriers are dismantled, truly encouraging a synergy previously unavailable. “The purpose for the meld would be to break down the doors of departmental thinking and bring in other ways of attacking a challenge. Teams would be organized around challenges, and those teams would stay together for as long as the challenge exists or the product resulting from that team’s work is in the marketplace. They would be responsible for everything: design, testing, launch, marketing, customer experiences and so on.”

Whatever means a company utilizes to meld sales and marketing is not nearly as important as the meld itself and the establishment of clear communications, enabling a rapid response to customer needs. The customer always remains the focus of both sales and marketing, with both working in concert to win the customer’s business and loyalty.

5 More Incredible Sales and Marketing Strategies

Here are five terrific sales and marketing strategies that can easily be integrated to increase website traffic conversion, lead conversion, and overall profits.

1. The “Success In Common” Strategy: The “people who succeed have one critical thing in common…” strategy tells your prospects they need one crucial thing in order to gain their desired benefit. Of course, you need to persuade them that it is your product. You could tell them that some people have the right attitude but not always the right tools to improve their life.

2. The “Not Much Room” Strategy: The “I only have room on the call for X amount people and I already gave away X number of spots before I sent you this…” strategy tells your prospects that they need to register for your teleseminar right away. People will realize they weren’t the first to hear about it and those other people could have told others about it.

3. The “No Recording” Strategy: The “I’m thinking about not recording this free teleconference…” strategy tells your prospects that it’s possible that if they don’t get on the live free call, they may never hear it again. You could also tell them that you may turn it into a paid product later on. People that are interested may want to save some money down the road.

4. The “Enrollment Fee” Strategy: The “we’re completely waiving your enrollment fee and even giving you cash in bonuses…” strategy tells your prospects that you normally charge people an enrollment fee for your product or membership site. They will feel privileged they don’t have to pay the fee like others have in the past. The extra bonuses will just be icing on the cake.

5. The “Let’s Talk” Strategy: The “I want to talk to you…” strategy tells your prospects that it’s possible your e-mail may be personal because you actually talk with them. People are more persuaded to open an e-mail they think could be personal. You could invite them to be on a teleconference call to tell them about a product you have in the works.

Exactly What Is Sales And Marketing Writing?

Hence, your role as a marketing and advertising article writer is extremely valuable as well as sought after.

Being successful in marketing and advertising writing do not always go to people who depend on a “gift of gab” for success. Rather, they go to individuals who have comprehensive knowledge as well as comprehension of what they’ve got to offer to their target consumers. The tricks to effective sales and marketing writing lie in comprehensive thinking and preliminary planning. If the proper questions have been inquired and clarified ahead of time, the writing will be much easier as well as the message is going to be many times far more enticing.

Forms of Marketing and Advertising Writing

Any article, copy or content developed either for marketing or sale of a product or service is reckoned to be marketing and advertising writing. Enterprises can craft their own advertising material, for online sites, product sales letters, product sales material, product brochures, marketing copy, magazine content articles, marketing and advertising plans, postcards, as well as many others.

Tips to improve marketing and advertising articles

Here are some pointers in order to enhance your abilities:

• Client Knowledge

Selling and advertising strategies works very well if they are client focused. A highly effective sales or marketing article is customer centered. Imagine yourself as being the reader of the content and write just what your customer would like to hear and not what you want to compose.

• Make your subscribers demand your service or product.

A great marketing or sales article content typically specifies the advantages the service or product provide to the customer. Keep in mind that people don’t buy products; they purchase the gains. For instance, in case you are selling a burglar alarm gadget, then list the rewards your customer can derive from it like safety, security as well as peace of mind as customers will not be purchasing the gadget, they are buying the benefits.

Excellent article writers tend not to promote goods, they sell gains as cited by one of several independent writers who composes marketing and advertising content articles as “I translate complex technological innovations right into clear, persuasive business gains.”

• Stimulate Action

Often stimulate clients to take action. It is also highly important to really encourage subscribers to adopt quick action since the more time it takes them to react, the less likely that you’re going to hear from them. For this, you can use marketing approaches, if the firm gives any, for instance, giving special discounts, like the first ten consumers are going to get a 10 percent off. This is going to stimulate action.

The above mentioned writing pointers should help you get started on effective sales and marketing writing yourself. Do not forget that practice makes perfect as well as the most effective way in order to learn how to write sales letter properly is to experiment with as many versions as you could. Keep track of the responses from each version closely and along the way, determine the best way to appeal to your potential clients.