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Sales and Marketing Plan – Which of These 3 Sales and Marketing Troubles Would You Like to End?

It’s not your fault your sales and marketing plan isn’t yielding the desired results, if you’re taking your advice from the traditional marketing sources. Traditional marketing doesn’t work for the small business professional. When you take your sales and marketing plan advice from the traditional marketing sources you will find that you spend a tremendous amount of money to get low response rates, very high costs per lead, and a low success ratio. It doesn’t have to be that way if you just change your marketing approach to one that’s designed for the small business professional.

Traditional marketing yields a low response rate. That’s because traditional marketing communicates a generic message mostly about you to a generic group of people expecting them to connect the dots and see how your offer is right for them. Plus there’s almost never a call to action that helps your prospects to move closer to you with traditional marketing. An effective sales and marketing plan crafts a very specific message to specific groups of people that responds to the conversation they’re having in their head about the problem they have related to what you have to offer. Just correcting your message alone could result in a 1,000% increase your response rate.

Traditional marketing encourages you to do things on a very large scale at a high cost guaranteeing a high cost per lead. That is exactly what you don’t want to do in your sales and marketing plan. It is much more cost effective and productive to do things on a smaller more manageable scale. When you send out 5,000 post cards in all likelihood most of them are going to the wrong people plus you couldn’t possibly follow up with those 5,000 people. Bad, bad marketing and sales plan.

Traditional marketing tells you to expect a response rate of about 1%, but what they don’t tell you is that you will also have a low success ratio with the few who do respond. You can change that with an effective sales and marketing plan by having a call to action with each communication that provides a low risk opportunity for the prospect to establish a relationship with you. When your prospects respond to this low risk call to action they are in essence raising their hand. If you take the time to cultivate a relationship with them once they’ve raised their hand your success ratio, aka sales closing ratio can sky rocket to over 90%.

You don’t have to live with these sales and marketing troubles. Turn a deaf hear to what you’ve heard about marketing in the past and start implementing the things in this article and you will see the rewards from your efforts. Your sales and marketing plan will help you to send the right message to the right people proactively moving them to the right time. When you do that you no longer have low response rates, high lead costs, and low success ratios because you stand out above the rest as the right choice.

Every Business Is a Sales and Marketing Business

No matter what your industry, who your market is, or what product you offer, your business is a sales and marketing business. Unfortunately a lot of entrepreneurs don’t understand this, and even if they do, they resist it. “I feel like I’m prostituting myself,” was the start of one conversation I had recently with a struggling energy worker. She truly believed that if she marketed her services she was somehow selling her soul to the devil. “No wonder you’re struggling!” I responded. When I told her that marketing was simply ensuring that potential clients knew she existed, she relaxed.

The first place marketing should happen is in your mindset. If you don’t have the right mindset, no matter what skills you learn you likely won’t do very well. Focus on how to find the right market for your product while maintaining top-of-mind awareness. You want to occupy space in your customer’s mind.

A Misconception about Marketing

Many think that sales and marketing has to be pushy. Nothing could be further from the truth. You simply need to make people aware of what you offer and create the opportunity for them to invest in what you offer based on their wants and needs. If you believe in what you do, you owe it to your market to let them know what you offer. To not do this is a disservice to your market.

Primary Reasons People Don’t Succeed at Marketing:

  • A misunderstanding of what marketing is and is not
  • Fear of the unknown
  • Not knowing what to do
  • Not knowing who their target market is
  • Trying to be all things to all people
  • Using a shotgun approach
  • Not budgeting for marketing
  • Lack of time
  • Poor planning
  • Being too scattered
  • Chasing after the next get-rich-quick scheme
  • Trying to do it all themselves

If you want to succeed, there are some “must-knows” in regard to marketing:

· Who your market is

· How to market to them

· What the market perception of you and your business is

· Market trends impacting your industry

· How these components all fit together

Learning this information involves doing a proper analysis of your market, the product you need to create and offer, and the most efficient way to do this to generate high revenue and great profit margins. I’ll show you how to accomplish all of those tasks in future chapters.

If the purpose of your business is to fulfill your life’s work while contributing to the well-being of others, isn’t it time to get serious about doing this? Haven’t you been procrastinating long enough? Isn’t now the time for you to increase your marketing knowledge and your ability to implement this knowledge? Believe it or not, marketing can be fun, fulfilling, uplifting, and impactful. It’s simply a matter of shifting your mindset, actions and focus.

Retail and Marketing Online – The Right Way to Do It

Retail and marketing are very closely related. For businesses that are thinking about launching their product online they will first have to think about how to go about it before they actually go out and spend money on making a website. The internet is a very tough and competitive today and is very different than the traditional markets. Given below are various helpful tips that will help you design an effective marketing strategy for a retail business.

User Friendly and Attractive Website

For retail and marketing of a business, it would be first important to create a user friendly and very engaging website. The website of a retailer would have to be updated regularly with new content, product offerings and videos. Every product or service should be described in detail so that the visitors at the site would not find it difficult to find information about the product that they are looking for. The site should also be eye catching but the graphic designs should not be very heavy. Videos and content are also very important. However, for those with a limited budget, a simple website with user friendly features and relevant information can also work just as well.

Branding the Business

Retail and marketing will not be complete unless the right branding methods are followed. Online marketing would require a businessman to know just how to brand the business along with his service or products. Proper branding will enhance and embed the image of the company on the consumer’s minds. The branding should be done in such a way that the services and products have an air of uniqueness and exclusivity so that your customers will feel that your product is better than the others.

Social Networking

Social networking and media sites are very popular today. With these venues, people can connect with colleagues, friends, family members and schoolmates. There are also a lot of online marketers and retailers on these sites that connect with their prospective customers, share opinions and ideas and promote their services and products to their audience. Sites like Twitter, MySpace and Facebook allow retailers to upload their company information and logo and discuss about their services and products. Spending a good amount of time on these sites is very important to build up a loyal customer base today and to connect with a larger number of people. Retailers online will have to be creative in the way they market their products and will continue to provide their customers with something useful.

Retail and marketing are very closely related and unless a retail product is marketed well, it cannot really succeed online.