B2B Data – Ultimate Contrivance for Sales and Marketing Attainment

B2B is e-commerce among businesses. B2B is the deal between a buyer and a seller, and a wholesaler to retailer. For a fewer time use and enhanced trading opportunities, companies find reliable sales leads that offer the concise B2B data. The basic benefit of B2B is that it permits companies to focus on their sales and marketing endeavors. These lists contain all the information of potential market customers, their phone numbers, email addresses, company’s reputation and other information.

B2B data of a company covers all the potential leads and concerned parties at a known B2B marketplace. They present up-to-date business accounts and contact details. There are several benefits of B2B data. Some of the benefits include:

- It is helpful for the company because it diminishes the time it gets to trace the potential customer(s). Furthermore, it condenses the sales cycle times. Condense sales cycle time means companies invoice faster; get paid sooner and through this, a company can check the progress of their cash flows.

- These data let companies to focus on their marketing effectiveness and attempts.

- Improving market effort is one advantage of having B2B data, but it also recognizes the close sales. Close sales means to rapidly get more customers.

- They also offer key account information and email addresses so the company can improve their aptitude of email marketing campaigns.

- They help in direct mailing and telemarketing campaigns.

- B2B data cultivates your company’s sales and boost your company’s market shares.

- B2B data make all the information available that helps out to amplify the sales and marketing effort of the company.

- This data can be best used by the company in email marketing campaigns, telemarketing, direct marketing and mailing marketing campaigns. Email marketing affirms the firm’s image in front of the customer. Companies engage in telemarketing to understand the short sales cycle. Without these B2B data companies may spend a lot of money, time and resources. Mail marketing campaign offer sales leads to approach possible customer(s).

B2B data is extremely essential for a growing business, identifying sales opportunities and competing with your competitors in a better way and less time. This is the era in which all companies need to get in touch with the customer and exploit decision-making and for this purpose, B2B data is the best utensil offered. If a company has fewer reserves, organizing B2B leads can be a very monotonous job.

Bizarro Sales and Marketing World

Believe it or not, you can learn a LOT about sales and marketing living in a small town.

Not lessons for what to do. But lessons for what not to do.

Here’s what I mean:

As much as living in a small town suits my introverted, Big Foot-hunting ways, it’s sometimes painful watching the local businesses commit suicide.

It’s like they do the exact OPPOSITE of what smart businesses do.

In fact, it totally reminds me of “Bizarro” Superman. Bizarro Superman is like Superman’s exact opposite who lives in the backwards Bizarro world. In other words… Up is down, down is up, he says hello when he leaves, says goodbye when he arrives, has freeze vision (instead of heat vision), flame breath (instead of frost breath), etc.

And that’s exactly how many of these local businesses operate.

For example, we got Bizarro customer service.

Instead of making you want to come back and even tell your friends… you get yahoos at the counter purposely making people stand in line for several minutes while they talk to a friend in line or on their cell phones.

We also got Bizarro hotel staff.

Instead of hiring competent people who, you know, tend to do a good job, some of these locals ONLY hire cronies and family members who KNOW they can’t be fired and treat people (especially tourists — the town’s “bread ‘n butter”) like lepers.

Heck, we’ve even got Bizarro INVESTORS around here.

This one dude’s pouring $30 million smackeroos into a new, high-end hotel/spa/thingy seemingly without much accountability or strategy.

Believe it or not, a chamber of commerce person actually said:

“We don’t need customers, we got $30 million.”


Anyway, here’s the point:

All of this is the exact OPPOSITE of what (most of us) do in marketing — where we test, measure and bend over backwards to make customers happy. And it really puts things in perspective.

It also proves the late Earl Nightingale right when he said:

“If you want to succeed, just look around at what everyone else is doing, and do the exact opposite.”

That simple advice has served me well for a long time now.

And it can serve you well, too.

When you see the “bizarro marketers” out there doing things you know are hurting them, even if they have “goo roo” status, do the opposite. Fight that urge to blindly follow people, and do what’s right.

Do that, and you’ll probably never go wrong.

Sales and Marketing For Your Catering Business Start-Up

When working out a sales and marketing plan for your catering business start-up you first have to understand the market both in terms of the competition and what kinds of events local clients will require catering for. Before writing up your business plan you should look at how your future competitors are running their businesses and doing their marketing. By calling them up on the phone or even having a meeting with them you can get a fair idea about the marketing and sales methods that they are using.

From wedding catering to social events, the various catering market segments that you could target are almost endless. Look for market segments in which you have strengths in which you feel are currently not being serviced sufficiently by your competitors. If you do take on one of the larger segments of the market such as corporate catering you should try to define your unique selling proposition or how you will differentiate your company from your competitors.

Get a branding strategy together and create some promotional materials including business cards, a website and brochures showing off some of your menus and photos from previous events that you have organized.

Work out a sales process right from the point of first contact with the customer through to closing the deal and test various aspects of it until you find the most successful process. Try to relate to your customers by imagining yourself being in the same busy situation that they are in. When you meet with clients don’t forget to take along some samples of your food for them to try. When it has become clear that you have a new client, try to up sell them on more profitable menu items or additional services.

Test a variety of advertising methods, starting with the methods that other caterers in your city are using. It is also important to realize that a large part of your business will come through word of mouth referrals. How successful you are in getting referrals from your existing customers will depend on how good they perceived your catering services to be.

Successful caterers realize that while it is important to focus on the food side of the business it is even more important to focus on the marketing side to have a steady stream of prospective clients coming in all the time. By fine-tuning your marketing and sales for your catering business start-up you will be setting yourself up for a great deal of success.